Invesco Consulting language study - New Word Order

It’s not just about what you say; it’s what people hear.

Jul 25, 2017 | Invesco Consulting

In an effort to help plan sponsors and financial professionals communicate more effectively with participants, Invesco Consulting teamed up with the political consultants and word specialists, Maslansky + Partners, to conduct one of the largest, most comprehensive studies of its kind on financial language. The research included measuring investors’ emotional responses to words using unique instant dial-response technology. We then conducted a national survey across the US with the goal of validating our findings, and here is what we found.

Click Download PDF to read the full summary of our research